Cancerbackup

A challenging brief - to show sensitivity to a very important but much misunderstood subject of cancer while at the same time prodcue a compelling identity that could communicate better to a broader audience. In a market saturated by dull and uninspired literature it was important to give Cancerbackup a brand that was both instantly recongnisable but very verstaile, enabling it to commnicate effetcively to different target audiences, especially a younger generation of cancer sufferers.

Please note that these visuals here show concept work and the people used in the photographs are for demonstrative purposes only.